A l'origine, le personnage de Carl est crée pour envoyer une vidéo de meilleurs voeux 2008.
Carl et le personnage de Gugl sont développés en 2009 pour une série TV.
2010 - Exposition de l'App au MoMA de New-York à l’occasion de l’exposition “Talk To Me”
"Carl is a box-shaped creature that responds to sound and touch. Playful and mischievous, he will repeat anything you say in a funny and high-pitched voice, with a big mouth that takes over his whole body. He laughs if he is tickled on the belly, shouts when he is poked in the eye, and growls when pinched, his uvula trembling. He is one of the most successful Android, iPad, and iPhone apps. Carl behaves in a manner similar to other app characters, such as Talking Tom Cat, but his simplified form is not intended to mimic any human or animal from real life, making him easy to love."
Extrait du catalogue de l’exposition, MoMA, 2010
Création des personnages pour une annonce publicitaire.